“BELIEVE” -A National Tourism Tagline.

Travel to Bhutan, a small country with less than 8 million population, but has priceless assets such as rich pristine biodiversity with about 70% forest cover, sacred places, and deeply rooted living cultures. Despite its dramatic landscape and enriching biodiversity, Bhutan is also a place full of an enthusiastic population with strong Buddhist beliefs and enriching spirituality. Not to mention, Bhutan is one of the highly recommended places for all travelers across the globe for the above reasons and tourism has played a significant role in contributing to its increase in the Gross Domestic Product of the country. The earlier slogan for the National Tourism of Bhutan was “Happiness is a place” because it assures that happiness is found in every little thing and that every little thing can be found in Bhutan. But now Bhutan is in a transformation phase with “BELIEVE”, as a national tourism tagline because Bhutan believes in itself, its people, its values, and its capabilities. Bhutan believes that it has more to offer to the outside world and she believes in her potential. With the reopening of Bhutan’s borders to the world on 22nd September 2022, after the dreaded pandemic, Bhutan launched a new brand tagline, “Believe” along with the increase in sustainable development fees from 65USD to 200USD, directly or indirectly convincing the national tourist that Bhutan is worth more than just 65USD. (kuensel, 2023) However, cost is never an issue to those passionate travelers, what matters to them is the experience since many people believe in quality over quantity. 

Picture courtesy: Chimi, Khennam  & syang.

Despite the rich cultures, biodiversity, and astonishing landscapes, tourists are more obsessed with nature and the kindness of the people. I have read on one of the social media posts written by one of the tourists from Norway which says ‘Beside the incredible culture, the spirituality, the peace I feel while exploring, the stunning landscapes and the delicious food, the people are what gave us strong feelings and amazing connections in Bhutan’. Those lines from her made me believe even more that, it is not only the cultures and traditions that attract travelers to Bhutan rather it’s also the Bhutanese people who have a strong grasp on attracting more tourists with their naturally inbuilt kindness and respect towards international travelers. In my virtual conversation with one of the recent travelers, Dino Serrao from Norway says, “I believe that there might be a reason for increasing the sustainable development fees. But I can’t really say if it could be less or more expensive but I didn’t feel too much in my opinion. My experience was just amazing. Nothing like this in this world. It was worth any single cent we spent, because the beauty of the land, the people, the connection with the culture, and the deep positive vibration have no price. The experience was beyond any usual touristic trip. It was a deep journey with the soul”. He also shared “I don’t think Bhutan needs to improve much, I can’t really say because I’ve been there just for 10 days to analyze in deep. However, I would say Bhutan may need to showcase better what “A visit in Bhutan” really means and is, through all the possible ways and technologies today, like Social Media and more. Showing how unique is to come to this land, and making sure people understand when you come here, you come for an incredible journey through Bhutanese culture, mindset, lifestyle, and more. People shouldn’t come here just to see the beautiful temples. There is so much more to see and experience”. I was amazed by what the travelers had to say after coming to Bhutan. Nature and the kindness of the people of Bhutan are what they adored the most. Thus, tourism should not be taken for granted, we must respect and maintain their security at all costs because they believe in Bhutanese people and believe that Bhutan is a peaceful country, where there is no disharmony among the people and the society. 

With the increasing number of tourists flying to Bhutan despite the high sustainable development fees (SDF), the people and the tourism sector have no time to bask in the sun and get tanned. We as an individual has lots of tasks to perform in our society that will enhance the new tagline. Therefore, Let us pledge ourselves to be more optimistic about the future, commit to our own effort, and more importantly believe in ourselves first so that it becomes more effortless, meaningful, and authentic to communicate with the outside world and flourish our new national tourism tagline, “BELIEVE”.    

"Underpriced attention "

Well, if you're reading through this, I swear this is not the piece of writing but it's a gift from god for you, so save yourself from hell and thank me laterrrrr...

Every men have the tendency to make a girl fall for them in no time. They will literally do everything if it means to get that particular girl they want. But they would not think twice to spoil their dream girl. They literally know how to impress their women, they definitely know replying fast to your text would make you happy and taking you for a dinner or what so ever could make a perfect date but here's the women who thinks "Ahhh my babe is just too innocent and dumb to be romantic", 

Well, you know what, they basically know how to treat a women right no matter how dumb they act or actually are. But the truth is he will only give as much as or as little as he wants to keep you in his life. So if you ever get the feeling of unwanted after a while into talking stage or whatever, and if you were like, "why is he taking alot to respond to my text", or if you ever felt like begging for his attention and respect, then am saying you, you need to take a step back and set boundaries. Because just so you know, he become so much unlike him and it's definitely not because he can't make time for you or respond to your text, it's because he doesn't want to. But that's completely fine, you don't have to beg for it, rather make space for the right man to enter into your life and give you the princess treatment 💋.  Remember, one man's "Damn! She's a bitch", is another man's "She's the one for me". So, don't ever settle for the bare minimum or the underpriced attention. ( unless you're their dream girl).

Picture courtesy: Pinterest